The brands we carry

Coca-Cola

Cola

The Coca-Cola Company's flagship, bottled under licence across Europe. Regular, Zero Sugar and Diet, in can and in PET. The reference line in almost every beverage order, and the one most assortments are built out from.

Pepsi

Cola

PepsiCo's cola, in Regular, Max and Diet. Packed in the same can and PET sizes as the category leader, so it drops into a pallet plan without changing the layer count.

Fanta

Soft drinks

Orange first, then the regional flavours, which differ by market more than most soft drinks do. Mainly 330ml can and PET, and a line where the flavour split matters as much as the quantity.

Sprite

Soft drinks

Clear lemon lime from The Coca-Cola Company, in Regular and Zero. Steady through the year rather than seasonal, which makes it a useful line for levelling out a pallet plan.

Schweppes

Soft drinks

Tonic, bitter lemon and the rest of the mixer range. The one soft drink where 200ml glass still leads, because hospitality pours it beside a spirit rather than selling it by the bottle.

Oasis

Soft drinks

Fruit flavoured still drink with its strongest following in France and francophone Belgium. Mostly PET, and a line that moves on its flavours rather than on name recognition alone.

Fernandes

Soft drinks

Surinamese soft drink range, long established in Dutch and Belgian retail through the diaspora trade. The flavours have no direct substitute, which is why it gets asked for by name rather than by category.

Uludağ

Soft drinks

Turkish mineral water and gazoz producer. The lemonade and gazoz lines travel well outside Türkiye and sell through Turkish retail and the wider market alike.

Mirinda

Soft drinks

PepsiCo's orange soft drink. Strongest in Turkish and Middle Eastern channels, and in the Western European retail that serves those communities.

7up

Soft drinks

Lemon lime from PepsiCo, in Regular and Free. Ordered alongside Pepsi far more often than on its own, so in practice it shares a pallet plan with it.

Red Bull

Energy

The line that created the category. 250ml and 355ml slim cans, including Sugarfree and the Editions range. High value for its footprint, so it changes what a load is worth rather than what it weighs.

Slammers

Energy

Energy in the value position, sold on price per can rather than on the name. It moves in the channels where the shelf decision is made on the price label.

AA Drink

Sports

Dutch isotonic sports drink and a fixture in Benelux retail and sports channels. Mostly 500ml PET, and it sells through the year rather than only across the summer.

Monster

Energy

The 500ml can, with a flavour range that turns over quickly in convenience and forecourt. Wherever the large can is the reference format rather than the slim can, this is the line that set it.

Powerade

Sports

The Coca-Cola Company's isotonic line, in 500ml PET. Generally ordered where Aquarius is not the local reference brand.

Aquarius

Sports

Coca-Cola's other sports position, and the stronger of the two in Belgium. Light for the space it takes, so it pairs well on a load with something heavy.

Blue Bastard Energy

Energy

Energy in the 500ml can, positioned against the large can leaders on price. A full pallet line rather than something ordered by the case.

Bullit Energy

Energy

Value energy in the 250ml can, familiar from Dutch and Belgian discount and convenience. Competes on price within the slim can format rather than against it.

Energy drink that sells mainly through independent retail and the diaspora trade rather than through the multiples.

Magic Spring Water

Water

Spring water in PET, positioned on price. Heavy per pallet as all water is, which makes it a line to balance a load with rather than one to fill a load from.

Lipton

Iced tea

Iced tea in peach, lemon and green, the range that built the category in Europe. PET for retail and 200ml glass for hospitality, where it is poured rather than sold by the bottle.

Fuze Tea

Iced tea

The Coca-Cola Company's iced tea, which replaced Nestea across most of Europe. The same channels as Lipton, and ordered beside it more often than instead of it.

Spa

Water

Belgian mineral water from Spa Monopole. Reine still and Marie-Henriette sparkling, in PET and in glass. Water is heavy, so a water line settles the weight of a load before anything else on it does.

Avşar

Water

Turkish naturally carbonated mineral water, with a wide range of fruit infused sparkling waters and gazoz styles: Cool Lime, Green Apple, Mango and Pineapple, Hibiscus, Grapefruit and Blueberry, and Duchess Pear and Nectarine among them. Not every variety is available at any one time.

Turkish mineral water from one of the country's best known sources, still and lightly sparkling. Sells through Turkish retail across Europe.

Capri-Sun

Fruit drinks

The 200ml pouch, packed in multipack trays rather than in standard shelf cases. Light and small, so it uses up the height of a pallet rather than its weight.

Maaza

Fruit drinks

Mango first, then the rest of the tropical range. Long established in Dutch and Belgian retail through the South Asian and Surinamese trade, and asked for by name.

Fristi

Dairy

Red fruit dairy drink from FrieslandCampina. It sells to the same buyers as Chocomel, which is why the two rarely turn up on an order separately.

Chocomel

Dairy

FrieslandCampina's chocolate milk drink and a core line in Dutch and Belgian retail and foodservice. It was sold as Cécémel in Belgium for decades; the brand is Chocomel in both markets now.

Landhof

Dairy

Drinking milk for the resale trade, taken in pallet quantities within a combined shipment rather than picked as loose cases.

FrieslandCampina's dairy range, covering the lines that travel with the rest of the dairy on a load.

Dairy range covering milk and cultured products, ordered alongside the other long life dairy lines.

Magic

Other

House and hospitality supplies rather than a drink: pizza boxes, aluminium foil and the disposables a kitchen works through. Bulky and light, so it takes up the floor a beverage load has left once the weight is spent.

Magic Touch

Other

Cleaning supplies, cloths and the consumables that go beside them. Non-food, so it travels on the same order as the drinks for buyers who would rather not run a separate supplier for it.

Van Gilse

Food

Dutch sugar and syrup brand. Kitchen and foodservice staples that travel with a beverage load rather than justifying one on their own.

Nutella

Food

Ferrero's hazelnut cocoa spread, in jars across the standard weight range. Dense for its footprint, so a pallet of it counts against the weight of a load rather than against the floor.